The Logo of YKT : the "logic" behind the creative!!
Till now you all know that YKT has Kokoro in it. You also know by now that Kokoro means a symphony of heart, spirit, soul & mind. Its a balance of all. Doesn't it sound very soft, calm, peaceful and balanced? We are sure it does. You might be thinking that how come, such a Technology company have such a traditional logo and that too so bold, so strong colors, so thick fonts, a tiger. It doesn't match with the calmness & spirituality of Japanese Kokoro in YKT. Let us help understand the "logic" behind the creative. Well, yes the logo design is traditional. Even though we are a technology company, we decided not to create a hi-fi or futuristic logo only. Our beliefs are backed up by strong foundations of Science. We are firmly grounded in fact-based research & development. YKT stands for strong pillars of confidence, integrity, commitment & value system. This is visible in the strong alphabets of YKT. We decided to use abbreviation as we kno